Started as a modern and digital trade agency, Foodnewcomer GmbH represented, in particular, import brands and food start-ups to relevant buyers and category managers in the food retail sector (LEH). Based on the feedback collected through initial retailer and supplier contacts, it quickly became apparent that distribution in the food retail sector showed enormous need for optimisation.

With the help of numerous analyses, discussions and tests, Foodnewcomer GmbH changed its direction significantly at the end of 2019. The company now regulates and optimises the purchasing and goods flow process between national and international drop shipment suppliers in the food / beverage sector and German food retailers including Metro, Globus, Rewe, Edeka as well as selected gastronomy partners and smaller retail chains.

Cenfood the distribution platform with marketplace and connected logistics now represents the completed reorientation from Foodnewcomer to Cenfood.

We are proud of our team for having made a significant contribution to the modernisation, digitalisation and optimisation of the food retail supply chain in Europe with this solution!