Make Food Trade Easy

The online marketplace for all food retail buyers

On our innovative marketplace solution, we offer the food retail industry a digital B2B purchasing world with EDI connection and many other advantages to modern goods procurement.

You can find these & many more brands at our marketplace:

…as well as numerous established regional brands, international brands and food start-ups.

Central source of supply for food

Buyers & category managers discover and order new products via our innovative marketplace solution where national and international suppliers present their brands digitally.

Ordering, delivery & invoicing of new but also existing products is now only done via one contact.

Strongly growing product range

With the help of our Europe-wide logistics network, we already bundle 90% of the assortment for numerous products in the dry & refrigerated sector from drop-ship suppliers for central delivery.

This reduces deliveries, minimum order quantities and personnel costs for ordering, goods receipt and invoicing.

We already supply the following retail chains

We are also happy to look after your business and accept orders via EDI, just talk to us!

Powerful functions for the B2B food trade

Order history

Orders that have already been placed can be deleted with just one click. be reordered.

Product sample

Free samples can be requested for each item via the marketplace.

Article master data

Complete item master data simplifies and accelerates listing processes.


On request, retailers can also receive new products and bestsellers via a free Newcomerbox subscription.


Delivery note and invoice in a standardised form across all suppliers.

EDI connection

Orders can also be placed via EDI, scan app or autodispatch.

We are supported and promoted by:

Lieferant oder Händler?

Nutze als Lieferant unsere zentrale Distributionslösung sowie das Central Dashboard, um Ihre Logistik zu optimieren und neue Händler zu erreichen.

Als Händler nutzt Du unseren Marktplatz, um neue Produkte zu entdecken oder Deine Lieferanten zu bündeln und so den Einkaufsprozess zu optimieren.

Supplier or Retailer?

As a supplier, use our central distribution solution and Central Dashboard to optimise your logistics and reach new retailers.

As a retailer, you use our marketplace to discover new products or to bundle your suppliers and thus optimise the purchasing process.

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