Foodnewcomer 2.0 – with new partners and ideas into the next business phase

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Success needs reliable partners, a useful network and competent advisors. The strategic reorientation from a pure trading agency to a speciality wholesaler requires new approaches in the areas of digitalisation, growth and marketing. It quickly became clear that the Foodnewcomer team would have to grow steadily in order to meet the challenges of the reorientation and the associated restructuring.

Through the cooperation with Gründernest, a modern business support service specialising in start-ups, foundations and innovation projects, I got to know Sören Frost (Founder and Managing Director of Gründernest) as well as Alexander Friede (Co-Founder and Managing Director of Gründernest). Sören Frost, a well-known head of the start-up scene in Saxony, has already accompanied more than 600 start-up projects throughout Saxony and is very well known in the local scene, also due to numerous event formats such as the FuckUp Night and the Start-up Breakfast. Alexander Friede, who has been an entrepreneur himself for 20 years, was able to gain elementary experience in building and scaling an internationally operating start-up, especially through his $70 million exit as co-founder and former CEO of Germany’s most successful dating app “LOVOO”.

Foodnewcomer is very pleased to have won Sören Frost and Alexander Friede as investors and supporters. Together we want to tackle the many challenges and thus build the best trading platform for food start-ups and beverages. With the rebranding and the relaunch of the website, this new exciting phase is now also being launched publicly. The revision of the new online ordering system for food retailers is already in full swing and will also provide some innovative solutions in the future. Thanks to the expertise and network of Frost & Friede, Foodnewcomer has already taken a big step towards the future. With the foundation of the new Foodnewcomer GmbH, we also moved into the new business premises in the BusinessModel Lab on Comeniusstraße in Dresden.


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