Foodnewcomer 2.0 – with new partners and ideas into the next business phase

Success needs reliable partners, a useful network and competent advisors. The strategic reorientation from a pure trading agency to a speciality wholesaler requires new approaches in the areas of digitalisation, growth and marketing. It quickly became clear that the Foodnewcomer team would have to grow steadily in order to meet the challenges of the reorientation and the associated restructuring.

Through the cooperation with Gründernest, a modern business support service specialising in start-ups, foundations and innovation projects, I got to know Sören Frost (Founder and Managing Director of Gründernest) as well as Alexander Friede (Co-Founder and Managing Director of Gründernest). Sören Frost, a well-known head of the start-up scene in Saxony, has already accompanied more than 600 start-up projects throughout Saxony and is very well known in the local scene, also due to numerous event formats such as the FuckUp Night and the Start-up Breakfast. Alexander Friede, who has been an entrepreneur himself for 20 years, was able to gain elementary experience in building and scaling an internationally operating start-up, especially through his $70 million exit as co-founder and former CEO of Germany’s most successful dating app “LOVOO”.

Foodnewcomer is very pleased to have won Sören Frost and Alexander Friede as investors and supporters. Together we want to tackle the many challenges and thus build the best trading platform for food start-ups and beverages. With the rebranding and the relaunch of the website, this new exciting phase is now also being launched publicly. The revision of the new online ordering system for food retailers is already in full swing and will also provide some innovative solutions in the future. Thanks to the expertise and network of Frost & Friede, Foodnewcomer has already taken a big step towards the future. With the foundation of the new Foodnewcomer GmbH, we also moved into the new business premises in the BusinessModel Lab on Comeniusstraße in Dresden.


Subscribe to our newsletter

Receive updates about new products & services

More about Cenfood

Annual kick-off: “Fork-Rocket Day” 2022

We celebrate the CENFOOD annual kick-off “Fork-Rocket Day” with our team. Wow, what a day! Together with our great team we rocked our first team day yesterday: the Fork Rocket Day. What has happened in the past year, what went really well, what can we still work on or what is on the agenda for CENFOOD in 2022? All these points (as well as other great news) were informed about by our founding team in the first part of our internal event. Once again, the most important insight: without our strong team, CENFOOD’s success would not be possible! In the second part of our first “Fork Rocket Day” there were workshops on different topics. desired themes, photo shoots, a delicious tasting event and afterwards a relaxed come together with cooperation partners, friends and neighbours. We are already looking forward to the next Fork Rocket Day and will continue to go full throttle! #makefoodtradeeasy

CENFOOD further expands Creator Brands division in the Food & Beverages sector.

The supply chain start-up Cenfood is not only digitising and changing the food trade, but is also successfully bringing well-known food & beverages creator brands to retail. The currency of the hour is reach and followers instead of ratings. This ongoing trend is also continuing on supermarket shelves. In recent months, for example, CENFOOD has been able to successfully introduce German artist “FINCH” and its “Fürstenbach” brand to food retailers as an exclusive partner of the artist. He is one of the most popular artists in German-speaking hip hop and is extremely successful on social media (Instagram – 590,000 followers, TikTok – 438,000 followers, Youtube – approx. 415,000 subscribers). The product range will now be further expanded with the Fürstenbach brand and we are looking forward to the upcoming exciting projects with Finch and his team. Interested in Finch’s available products? Then click on our marketplace and conveniently order the goods for your shelf: https://market.cenfood.net/login

Lieferant oder Händler?

Nutzen Sie als Lieferant unsere zentrale Distributionslösung sowie das Central Dashboard, um Ihre Logistik zu optimieren und administrative sowie logistische Kosten einzusparen.

Händler profitieren von einer gebündelten Warenbeschaffung von der Bestellung, Lieferung bis zur Abrechnung und sparen administrative Kosten, reduzieren die Anzahl der Anlieferungen und profitieren von bedarfsgerechten Mindestbestellmengen.

Supplier or retailer?

As a supplier, you can use our central distribution solution and the Central Dashboard to optimize your logistics and save administrative and logistical costs.

Retailers benefit from bundled goods procurement from ordering and delivery through to invoicing and save administrative costs, reduce the number of deliveries and benefit from minimum order quantities in line with requirements.

happy holidays

we want to hear from you