Started as a modern and digital trade agency, we, Foodnewcomer GmbH, represented in particular import brands and food start-ups with relevant buyers and category managers in the food retail trade (LEH). In the last two years we have continued to develop into an all-in-one supplier for food retailers. As a result, we no longer exclusively put start-up products on the shelves, but take over the bundled delivery on a national level for items of the most diverse product categories to well-known retail chains, including EDEKA, REWE, Metro and Globus.
With our innovative platform solution and the newly conceived processes behind it, we optimise the procurement of drop-ship items, especially through administrative and logistical bundling for the classic food retail trade, late-night shops, petrol stations and delivery services. For our customers, this significantly reduces the administrative effort, minimum order quantities and the pre-financing of goods. Ordering, delivery and invoicing are carried out centrally via our solution. We make our contribution to climate protection by avoiding unnecessary CO2 emissions with the help of more efficient pallet loading and the reduction of truck deliveries.
With CENFOOD, our new purchasing and distribution platform, we have created the necessary digital infrastructure over the last 18 months to establish an efficient connection between retailers and suppliers in the food trade. With CENFOOD, we cover three main service areas. With the Product Information Management (PIM) we centralize and standardize all article master data for our customers. For suppliers, we provide a modern real-time data and management dashboard for maximum transparency of all logistical processes. With our marketplace, we offer our customers a digital B2B purchasing world with EDI connection and many other advantages for the procurement of goods.
With the launch of the new platform, we are changing our external image. Foodnewcomer now becomes the new brand CENFOOD. This step is also the starting signal for the internationalisation and strategic realignment of our company with the aim of becoming the leading purchasing and distribution platform for the food retail trade in Europe.