We celebrate the CENFOOD annual kick-off “Fork-Rocket Day” with our team. Wow, what a day! Together with our great team we rocked our first team day yesterday: the Fork Rocket Day. What has happened in the past year, what went really well, what can we still work on or what is on the agenda for CENFOOD in 2022? All these points (as well as other great news) were informed about by our founding team in the first part of our internal event. Once again, the most important insight: without our strong team, CENFOOD’s success would not be possible! In the second part of our first “Fork Rocket Day” there were workshops on different topics. desired themes, photo shoots, a delicious tasting event and afterwards a relaxed come together with cooperation partners, friends and neighbours. We are already looking forward to the next Fork Rocket Day and will continue to go full throttle! #makefoodtradeeasy

The supply chain start-up Cenfood is not only digitising and changing the food trade, but is also successfully bringing well-known food & beverages creator brands to retail. The currency of the hour is reach and followers instead of ratings. This ongoing trend is also continuing on supermarket shelves. In recent months, for example, CENFOOD has been able to successfully introduce German artist “FINCH” and its “Fürstenbach” brand to food retailers as an exclusive partner of the artist. He is one of the most popular artists in German-speaking hip hop and is extremely successful on social media (Instagram – 590,000 followers, TikTok – 438,000 followers, Youtube – approx. 415,000 subscribers). The product range will now be further expanded with the Fürstenbach brand and we are looking forward to the upcoming exciting projects with Finch and his team. Interested in Finch’s available products? Then click on our marketplace and conveniently order the goods for your shelf: https://market.cenfood.net/login

The successful nutrition brand OFFSET, so far mainly known in the media for its impressive online campaigns with influencers such as Daniela Katzenberger or Dieter Bohlen, is now finally entering the food retail market. As exclusive distribution partner, CENFOOD continues this success and ensures that OFFSET’s balanced as well as calorie-reduced products find their way into the food retail trade! What makes the Pretty Little Meal bars so special? ☑️ Directly ready-to-eat, wholesome meal☑️ perfect for on the go☑️ 100% vegan & lactose free☑️ 1 bar = 1 meal ☑️ Meal as breakfast, lunch or dinner Would the delicious OFFSET bars perhaps also be something for your market? On request, we will be happy to provide you with all the information you need about OFFSET for your market shelf: service@cenfood.de

Started as a modern and digital trade agency, we, Foodnewcomer GmbH, represented in particular import brands and food start-ups with relevant buyers and category managers in the food retail trade (LEH). In the last two years we have continued to develop into an all-in-one supplier for food retailers. As a result, we no longer exclusively put start-up products on the shelves, but take over the bundled delivery on a national level for items of the most diverse product categories to well-known retail chains, including EDEKA, REWE, Metro and Globus. With our innovative platform solution and the newly conceived processes behind it, we optimise the procurement of drop-ship items, especially through administrative and logistical bundling for the classic food retail trade, late-night shops, petrol stations and delivery services. For our customers, this significantly reduces the administrative effort, minimum order quantities and the pre-financing of goods. Ordering, delivery and invoicing are carried out centrally via our solution. We make our contribution to climate protection by avoiding unnecessary CO2 emissions with the help of more efficient pallet loading and the reduction of truck deliveries. With CENFOOD, our new purchasing and distribution platform, we have created the necessary digital infrastructure over the last 18 months to establish an efficient connection between retailers and suppliers in the food trade. With CENFOOD, we cover three main service areas. With the Product Information Management (PIM) we centralize and standardize all article master data for our customers. For suppliers, we provide a modern real-time data and management dashboard for maximum transparency of all logistical processes. With our marketplace, we offer our customers a digital B2B purchasing world with EDI connection and many other advantages for the procurement of goods. With the launch of the new platform, we are changing our external image. Foodnewcomer now becomes the new brand CENFOOD. This step is also the starting signal for the internationalisation and strategic realignment of our company with the aim of becoming the leading purchasing and distribution platform for the food retail trade in Europe.

The No. 1 Gaming Performance Drink “Gamers Only” is now finally available at the leading retail chain for computer games and entertainment software “GameStopZing”, throughout Germany, Austria and Switzerland! The shop for games, consoles and accessories now offers its customers the unique performance drinks from “Gamers Only”. As the exclusive distribution partner, Foodnewcomer has managed the complete rollout incl. Display set-up successfully implemented in the D (Germany) A (Austria) CH (Switzerland) region. For this roll-out, we also used our specially developed platform – Cenfood – for communication with both the manufacturer and the customer. #makefoodtradeeasy

The German gaming market is an extremely fast-growing market segment. Last year, this market grew by over 30%. After an extremely successful online launch with an average of 750 orders/day and initial sales in test markets, availability at the POS has now been established to meet the high demand. As the exclusive distribution partner, Foodnewcomer continues this success and ensures that the performance drink “Gamers Only” enters the retail trade! GAMERS ONLY now in every REWE in Bavaria! From now on there’s performance to touch! Are you ready for the perfect refreshment with added value? Your favourite drink for delicious performance now awaits you in over 500 REWE stores in Bavaria. We celebrated our successful start in the retail trade in Cologne together with the great GAMERS ONLY team. We are looking forward to further tasks together with GAMERS ONLY! #makefoodtradeeasy

Ingwer Narrisch – This is Bavarian Märzen beer according to the purity law, which meets organic ginger with a lemony sweetness. In an illustrious blend, Bavarian beer, syrup from Holzkirchen and brewers from Munich come together to create an irresistibly refreshing drink. Ginger Narrisch, the spicy mixed beer drink with lots of ginger in it. 84 % Bavarian Märzen beer and 16 % organic ginger-lemon-lime syrup from our own production are in the bottle. Due to the uneven mixing ratio, Ginger Narrisch is relatively strong, although in terms of taste it is more in the direction of a “spicy shandy”. But don’t call it Radler – the bullet has a delicious 4.6% alcohol, almost as much as a normal light beer. ….and they taste delicious too:Rosmarin Narrisch: Wow, how it tastes when Bavarian Märzen beer according to the purity law meets freshly brewed rosemary with a lemony sweetness. So don’t worry, don’t worry, Rosmarie – this taste explosion will blow your mind! Blaubeer Narrisch: Fruity blueberry (= blueberry), Bavarian Märzen beer according to the purity law and lemony sweetness – Captain Bluebear’s favourite drink is ready, which will also convince you. Drinking beer has never been so berry as a result! Interested? Feel free to contact us at: sales@foodnewcomer.de More information about Foodnewcomer: www.foodnewcomer.de Make Food Trade easy.

To strengthen our team and for our further growth in various delivery areas, we are looking for exactly you: Area Sales Manager Trade (m/f/d) for various federal territories. * Area East (Berlin – Brandenburg) * Center area (Rewe Mitte, Edeka Hessenring) * Area West (NRW, Rhineland-Palatinate) We are Foodnewcomer We are people full of passion who love food and want to make trade easier and more modern. At Foodnewcomer, we specialise in optimising the procurement of drop-ship items for the food retail sector. With the help of a specially developed platform, we bundle suppliers of various article groups and take over order processing, bundled delivery of goods as well as invoicing and all ancillary processes for the food retailer. Our mission is to optimise the ordering processes for food retailers and at the same time also make it easier for new, innovative national and international suppliers to enter the food retail market. Your responsibilities: * You independently shape the growth of Foodnewcomer in your region by maintaining existing customers and acquiring new ones. * You not only distribute F&B products but also offer added value to the retail trade through CENFOOD – our B2B food distribution platform. * You build long-term customer relationships and ensure happy B2B customers at all times in the food retail sector. * You plan targeted advertising measures and promotions, make arrangements for secondary placements with the appropriate clients * You regularly introduce our new suppliers and their products to our new and existing customers. * You observe current developments in the market, collect insights and data and as a result help us to further develop Foodnewcomer. * For optimal customer service, you maintain all important information about market conditions and your customer visits in our systems Your profile: * You are a sales professional (m/f/d) with the necessary sensitivity for the needs of our customers. * You ideally have professional experience in FMCG to food retailing. * You like to lend a hand, are hands-on, independent and are not afraid of a wide range of tasks. * You bring organisational skills, goal orientation, good negotiating skills and an entrepreneurial spirit to the table. * You like to be on the road and love customer contact * Driving licence category B What can you expect from us? * Permanent position in a company with strong growth and great potential * You have a company car at your disposal for professional and private use * With us, you can actively participate in shaping and implementing your own ideas. * The chance to grow together with us and develop yourself personally * Die Chance, gemeinsam mit uns zu wachsen und sich persönlich weiterzuentwickeln * We celebrate successes together You can expect an attractive package of personal responsibility in a company with flat hierarchies and a dynamic team. Do a lot of them write? We mean it. Because on the basis of our corporate philosophy and our successes, we can and want to afford to listen to you and your ideas. We are a growing company. We change every day and you can be part of it. Not only as a part of history, but as one who actively shapes this history. We trust in you and your innovative spirit. Because a company is always as good as those who actively develop it. So if you want to be part of this story, we look forward to receiving your application, stating your salary expectations and the next possible starting date. We look forward to receiving your application. Please send them to: support@foodnewcomer.de Your contact person: Theresa Huschto

In cooperation with SG Dynamo Dresden Merch GmbH, Foodnewcomer was able to work out a licence for the second division football team SG Dynamo Dresden. Our first joint product is directly about the sausage: a salami snack with the appropriate name “Dynami”. As a licensee, Foodnewcomer will be responsible for the national distribution of the Dynamo salami and, together with the club, will also create and market other products in the area of “licensed food articles” in the future. We are looking forward to an absolutely traditional club from our home country with an enormously large fan base throughout Germany.