The Foodnewcomer Team – our passion & mission.

Hi, we are Foodnewcomer. We are people full of passion who love food and want to make trade easier and more modern!

The company initially saw itself as a modern trading agency and represented various brands, especially import brands and food start-ups, with relevant buyers and category managers in the food retail trade (LEH). Based on the feedback collected through initial retailer and supplier contacts, it quickly became apparent that distribution in the food retail sector showed enormous need for optimisation.

With the help of numerous analyses, discussions and tests, Foodnewcomer GmbH changed its direction significantly at the end of 2019. The company now regulates and optimises the purchasing and goods flow process between national and international drop shipment suppliers in the food / beverage sector and the German food retail trade, including Metro, Globus, Rewe, Edeka as well as selected retail chains, gastronomy partners and smaller ones.

Our Foodnewcomer mission is to optimise the ordering processes for food retailers and at the same time also make it easier for new, innovative national and international suppliers to enter the food retail market.

You would like to be a part of it? You can expect an attractive package of personal responsibility in a company with flat hierarchies and a dynamic team. Do a lot of them write? We mean it. Because on the basis of our corporate philosophy and our successes, we can and want to afford to listen to you and your ideas. We are a growing company. We change every day and you can be part of it. Not only as a part of history, but as one who actively shapes this history. We trust in you and your innovative spirit. Because a company is always as good as those who actively develop it. So if you want to be part of this story, we look forward to receiving your application.

Make Food Trade easy!

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More about Cenfood

Annual kick-off: “Fork-Rocket Day” 2022

We celebrate the CENFOOD annual kick-off “Fork-Rocket Day” with our team. Wow, what a day! Together with our great team we rocked our first team day yesterday: the Fork Rocket Day. What has happened in the past year, what went really well, what can we still work on or what is on the agenda for CENFOOD in 2022? All these points (as well as other great news) were informed about by our founding team in the first part of our internal event. Once again, the most important insight: without our strong team, CENFOOD’s success would not be possible! In the second part of our first “Fork Rocket Day” there were workshops on different topics. desired themes, photo shoots, a delicious tasting event and afterwards a relaxed come together with cooperation partners, friends and neighbours. We are already looking forward to the next Fork Rocket Day and will continue to go full throttle! #makefoodtradeeasy

CENFOOD further expands Creator Brands division in the Food & Beverages sector.

The supply chain start-up Cenfood is not only digitising and changing the food trade, but is also successfully bringing well-known food & beverages creator brands to retail. The currency of the hour is reach and followers instead of ratings. This ongoing trend is also continuing on supermarket shelves. In recent months, for example, CENFOOD has been able to successfully introduce German artist “FINCH” and its “Fürstenbach” brand to food retailers as an exclusive partner of the artist. He is one of the most popular artists in German-speaking hip hop and is extremely successful on social media (Instagram – 590,000 followers, TikTok – 438,000 followers, Youtube – approx. 415,000 subscribers). The product range will now be further expanded with the Fürstenbach brand and we are looking forward to the upcoming exciting projects with Finch and his team. Interested in Finch’s available products? Then click on our marketplace and conveniently order the goods for your shelf:

Lieferant oder Händler?

Nutzen Sie als etablierter Lieferant unsere zentrale Distributionslösung sowie das Central Dashboard, um Ihre Logistik zu optimieren und administrative sowie logistische Kosten einzusparen.

Sie sind mit Ihrer Marke neu am Markt und suchen den Zugang zum deutschen Lebensmitteleinzelhandel?

CENFOOD bietet verschiedene Service- und Salespakete für Ihre Go To Market Strategie.

Händler profitieren von einer gebündelten Warenbeschaffung von der Bestellung, Lieferung bis zur Abrechnung und sparen administrative Kosten, reduzieren die Anzahl der Anlieferungen und profitieren von bedarfsgerechten Mindestbestellmengen.

Supplier or retailer?

As an established supplier, use our central distribution solution and the Central Dashboard to optimize your logistics and save administrative and logistical costs.

Are you new to the market with your brand and looking for access to the German food retail trade?

CENFOOD offers various service and sales packages  for your go-to-market strategy.

Retailers benefit from bundled goods procurement from ordering and delivery through to invoicing and save administrative costs, reduce the number of deliveries and benefit from minimum order quantities in line with requirements.

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