The Foodnewcomer taste discoverers are on the road again: In order to be able to offer you the hottest products in Europe, we personally take the time to search for new culinary treasures. This time our scouting team went to Sweden. Our Foodnewcomer taste discoverers were once again able to test some new products. Be curious which highlights will make it to the German supermarket shelves this time. Are you still missing a product in German retail? Send us a message with your favourite product from your last holiday and maybe it will already be available in your market. Also on our Swedish agenda was a visit to our long-standing business partners in Stockholm: Stockholms Bränneri. We have been successfully distributing the delicious spirits of the distillery from Södermalm in the heart of Stockholm as an exclusive sales partner since 2018. We are already looking forward to the next successful years with the team.

New products as far as the eye can see and more innovative novelties in the food & beverage sector are added daily. It’s clear that you quickly lose track of everything. Our Foodnewcomer Box contains the latest food trends from regional and international suppliers. Our food scouts scan the latest taste-stars around the world for you and then present you (every month) with our top selection in the food & beverage sector in a box. Established retailers receive the Foodnewcomer Box free of charge and regularly maximum 1 x per month. The box contains up to 5 different items from several suppliers. You will not incur any costs! The free subscription can be cancelled at any time without giving reasons. Do you have questions about individual products? Would you like to include certain articles in your range? Contact us now at support@foodnewcomer.de. After your request, our team will contact you.

Finally on its way to us and soon available for your market: Proteinella chocolate spread from Sweden! The Swedish chocolate spread is for those who do not want to give up “sweet treats” and still follow a healthy lifestyle. Classic sweet spreads usually contain a lot of sugar and are unhealthy. Proteinella, on the other hand, is also a sweet temptation, but it also provides the body with important proteins, fibre and vitamins. HealthyCo’s product comes in three delicious flavours – all varieties contain no added sugar! They are sweetened with maltitol, which has a caloric value about 70% lower than normal sugar, and are made completely without palm oil. The product is also suitable for diabetics. Proteinella convinces with its fine texture, unique taste and healthy ingredients. This spread goes well with a healthy diet and should not be missing from breakfast. Recommendation: Enjoy the cream as a spread on bread, for baking, with pancakes and crêpes or also for smoothies and shakes. Interested? Feel free to contact us at: sales@foodnewcomer.de

Attention, attention dear manufacturers / suppliers Super news from our Foodnewcomer headquarters: From 01.04.2021 Foodnewcomer will also take over the logistics of products requiring refrigeration from 2° to 7°C! This means that you can finally simplify the route logistics to the food retailer for your products that require refrigeration. Register now on our website (www.foodnewcomer.de) and get on the (refrigerated) shelf with you.

Hi, we are Foodnewcomer. We are people full of passion who love food and want to make trade easier and more modern! The company initially saw itself as a modern trading agency and represented various brands, especially import brands and food start-ups, with relevant buyers and category managers in the food retail trade (LEH). Based on the feedback collected through initial retailer and supplier contacts, it quickly became apparent that distribution in the food retail sector showed enormous need for optimisation. With the help of numerous analyses, discussions and tests, Foodnewcomer GmbH changed its direction significantly at the end of 2019. The company now regulates and optimises the purchasing and goods flow process between national and international drop shipment suppliers in the food / beverage sector and the German food retail trade, including Metro, Globus, Rewe, Edeka as well as selected retail chains, gastronomy partners and smaller ones. Our Foodnewcomer mission is to optimise the ordering processes for food retailers and at the same time also make it easier for new, innovative national and international suppliers to enter the food retail market. You would like to be a part of it? You can expect an attractive package of personal responsibility in a company with flat hierarchies and a dynamic team. Do a lot of them write? We mean it. Because on the basis of our corporate philosophy and our successes, we can and want to afford to listen to you and your ideas. We are a growing company. We change every day and you can be part of it. Not only as a part of history, but as one who actively shapes this history. We trust in you and your innovative spirit. Because a company is always as good as those who actively develop it. So if you want to be part of this story, we look forward to receiving your application. Make Food Trade easy!

With its eye-catching design and entertaining product names, the Ridderheims snack range is hard to miss. Try a “Caramba”, “Hot Amigo” and if you dare: the super spicy “Explosion”! Snack salamis with a shelf life of 7 months at room temperature can be placed almost anywhere in the shop: in the checkout area, near the beers, next to other snacks or near the deli counter. With such high-quality products, it is no wonder that Ridderheims has remained the market leader in Scandinavia for so many years. Interested? Please feel free to contact us at: service@foodnewcomer.de

Hi, ich bin Eric Thieme, Gründer und CEO der Foodnewcomer GmbH. I have been active in the food industry since 2013. I started out as a pure importer of the Swedish cider brand “Herrljunga Cider”, which I helped to build up in Germany until the end of 2015. Even then, I had to overcome the enormous challenges in distribution and placement in retail. German suppliers and manufacturers also trusted my expertise and commissioned me to represent their brand to German food retailers. Together with my great team and the expertise of my co-founders, we design business models with a focus on the platform economy, software development and online marketing and want to create innovative solutions for B2B food retail in Europe. For this reason, we have developed Europe’s first B2B platform for distribution and logistics – CENFOOD – which we will present to you in more detail in the coming months. Our mission(s) in the coming months: We want to make food trading easier so that market participants can concentrate on their strengths – namely developing and distributing good and sustainable food. We want to significantly reduce the waste of resources for suppliers and retailers with our solutions and thus avoid unnecessary CO2 emissions and food spoilage. We want to make it easier for manufacturers and suppliers of new, healthier, sustainable and regional food concepts to enter the market and promote a positive food culture in Europe. We look forward to the tasks ahead, let’s get on with it…. Yours, Eric Thieme

Success needs reliable partners, a useful network and competent advisors. The strategic reorientation from a pure trading agency to a speciality wholesaler requires new approaches in the areas of digitalisation, growth and marketing. It quickly became clear that the Foodnewcomer team would have to grow steadily in order to meet the challenges of the reorientation and the associated restructuring. Through the cooperation with Gründernest, a modern business support service specialising in start-ups, foundations and innovation projects, I got to know Sören Frost (Founder and Managing Director of Gründernest) as well as Alexander Friede (Co-Founder and Managing Director of Gründernest). Sören Frost, a well-known head of the start-up scene in Saxony, has already accompanied more than 600 start-up projects throughout Saxony and is very well known in the local scene, also due to numerous event formats such as the FuckUp Night and the Start-up Breakfast. Alexander Friede, who has been an entrepreneur himself for 20 years, was able to gain elementary experience in building and scaling an internationally operating start-up, especially through his $70 million exit as co-founder and former CEO of Germany’s most successful dating app “LOVOO”. Foodnewcomer is very pleased to have won Sören Frost and Alexander Friede as investors and supporters. Together we want to tackle the many challenges and thus build the best trading platform for food start-ups and beverages. With the rebranding and the relaunch of the website, this new exciting phase is now also being launched publicly. The revision of the new online ordering system for food retailers is already in full swing and will also provide some innovative solutions in the future. Thanks to the expertise and network of Frost & Friede, Foodnewcomer has already taken a big step towards the future. With the foundation of the new Foodnewcomer GmbH, we also moved into the new business premises in the BusinessModel Lab on Comeniusstraße in Dresden.

Start-ups in the areas of food, drinks and beverages have been springing up all over the place in recent years. The biggest challenges, especially for beverage start-ups, arise in the areas of placement and distribution to food retailers. Whether it’s minimum order quantities that are too high and often a deterrent for food retailers, a lack of transport networks and even too little storage space, the problems for start-ups are very diverse, time-consuming and cost-intensive. Foodnewcomer solves exactly these fundamental problems and thus offers a useful interface for start-ups as well as the food retail sector. Foodnewcomer’s activities go far beyond those of a classic wholesaler. We are a passionate companion, contact and advisor for almost all challenges of start-ups and at the same time a connector between young manufacturers and the German food trade. In doing so, Foodnewcomer draws on a strong network of start-up consultants, food technicians, logisticians and numerous contacts in the food and retail industry. The problems of start-ups Erich Thieme, founder and CEO of Foodnewcomer, have been active in the industry since 2013. I started out as a pure importer of the Swedish cider brand “Herrljunga Cider”, which I helped to build up in Germany until the end of 2015. Even then, I had to overcome the essential challenges of distribution and placement in retail. Today, however, the situation has become even worse. Although access to retail has been somewhat simplified with the help of platforms such as EDEKA’s Foodstarter or Metro Group’s NX Food, these platforms do not solve the fundamental problems, especially in the distribution of the numerous and competing start-ups. Minimum order quantities that are too high for the start-up but often necessary deter many buyers from the various markets. Parcel and pallet shipping, especially in the beverage sector, is expensive and time-consuming to organise. The sales volumes per order are often too low and thus not lucrative enough for the manufacturer. Buyers have to order separately from each start-up. The resulting various goods receiving and logistics processes spread throughout the day are very time and personnel intensive for the individual stores. A bundled and reliable goods procurement incl. Delivery and invoicing from a central location was therefore the wish of many buyers with whom Foodnewcomer spoke. This is where the idea was born to create Foodnewcomer, the first outsourced central warehouse for the German food trade, specialising in start-up products and international speciality brands that are not yet centrally listed with the large chains. What problems can we solve and what added value is created for the retail trade? Advantages for retailers a central supplier, logistician and invoicing agent Access to new, tested and retail-ready products and food innovations Optimised ordering process with own ordering platform and mobile EAN entry for repeat orders Minimum order quantity of 20 PU can be combined freely and from all product categories Orders per article from one PU => thereby risk minimisation for the sale of new products Reduction of stock => Foodnewcomer delivers quickly and reliably Support with placement set-ups Consideration of special product and delivery requests Procurement of goods from regional suppliers can also be made possible via the Foodnewcomer ordering platform Advantages for start-ups Access to the most important and largest retail chains in Germany National partner with competencies in logistics, food retailing and brand building Professional and accepted goods procurement and distribution management for German retailers Sales of goods in larger quantities generate stable and faster turnover Support in the area of calculation, sales and brand building Sampling of products to almost all major retail chains with the help of the Foodnewcomer discovery box Cost and planning security through outsourced distribution processes Faster placement in food retailing supports brand building and growth Our mission is to bring variety to the German food trade. Numerous products from creative start-ups are waiting to finally be discovered and loved by people. Whether vegan, sustainably produced or with an unusual recipe, our food has never been so diverse, healthy and unusual.